Studio — Shop

Guides & Playbooks

Downloadable PDFs distilled from real sessions — wardrobe planning, location prep, posing, and the small details that change a photo. Buy once, keep forever, secure checkout via Stripe.

FormatPDF download
CheckoutStripe
DeliveryInstant email
CurrencyCAD

Featured guides

03 titles · Instant download
Styled portrait session — What to Wear guide cover $15 CAD
👗N° 01 / Style Guide · 11 pages

What to Wear to Your Photoshoot

The complete outfit playbook for looking incredible on camera — fit, fabric, colour, and the small choices that make every photo work.

  • 5 outfit archetypes with formulas, colours, and key pieces
  • What to avoid (patterns, fabrics, fits that don't photograph well)
  • How clothing actually behaves on camera
  • Industry-specific styling notes
  • The three rules of photoshoot styling
11 pages · PDF$15 CAD
Golden hour portrait — Couples & Group Styling guide cover $12 CAD
👫N° 02 / Style Guide · 8 pages

Couples & Group Session Styling

How to coordinate outfits when there's more than one person in the frame — without looking like a catalogue or a school photo.

  • The 3-2-1 colour coordination rule
  • 5 ready-to-copy couple colour palettes
  • Complementary vs. analogous palette guidance
  • Formality matching for mixed groups
  • What couples and groups should never wear together
8 pages · PDF$12 CAD
Styled brand portrait — Personal Brand Photo Toolkit cover $19 CAD
◈N° 03 / Brand Guide · 10 pages

The Personal Brand Photo Toolkit

How to deploy your photos across every platform — LinkedIn, Instagram, your website, email — for maximum impact.

  • Platform-by-platform dimensions and crop specs
  • Shot list planner (what to ask your photographer for)
  • Deployment checklist for after the session
  • The Golden Rule of brand consistency
  • Hero, about, social, and signature framing guidance
10 pages · PDF$19 CAD
Edited portrait showing the Signature preset look $10 CAD
◎N° 01 / First Release · Lightroom

Signature Preset Pack

The first pack in the collection — my core editing recipe, the warm, filmic Shot by Sheldon look in one tap. Built for real skin tones, not just a feed.

  • 6 signature presets (portrait, golden hour, indoor, moody, clean, B&W)
  • XMP files — import into Lightroom on desktop and mobile
  • One-tap install guide (PDF)
  • Tuned across hundreds of real sessions
  • Free updates as this pack grows
Lightroom · XMP$10 CAD
Colour guide — what colours to wear on camera Free
✦Free Resource · Web

Colour & Wardrobe Guide

Which colours actually flatter you on camera — an interactive palette guide you can use before any shoot.

Read onlineFree
Open guide
Posing masterclass — how to pose on camera Free
✦Free Resource · Web

Posing Masterclass

The hands, the chin, the weight shift — simple, repeatable posing cues that make anyone look natural on camera.

Read onlineFree
Open guide
LinkedIn headshot checklist cover Free
✦Free Resource · Web

LinkedIn Headshot Checklist

Everything to get right before your headshot so your profile photo actually works as hard as you do.

Read onlineFree
Open guide
Edmonton location guide for photoshoots Free
✦Free Resource · Web

Edmonton Location Guide

Where to shoot around Edmonton and how to pick the right backdrop for your session, light, and vibe.

Read onlineFree
Open guide
Self headshot audit tool Free
✦Free Resource · Web

Headshot Self-Audit

Score your current photo against the things that actually matter — and see exactly what to fix.

Read onlineFree
Open guide
★ Free for everyone

Looking for free resources?

Wardrobe guides, location tips, posing tips, and prep checklists — no purchase needed. Same energy, smaller scope.

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✦ Custom & commissions

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Need something specific to your shoot, brand, or business? DM @shotbysheldonn on Instagram and we'll scope it together.

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