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Guides & Playbooks

Downloadable PDFs distilled from real sessions — wardrobe planning, location prep, posing, and the small details that change a photo. Buy once, keep forever, secure checkout via Stripe.

FormatPDF download
CheckoutStripe
DeliveryInstant email
CurrencyCAD

Featured guides

03 titles · Instant download
$15 CAD
👗N° 01 / Style Guide · 11 pages

What to Wear to Your Photoshoot

The complete outfit playbook for looking incredible on camera — fit, fabric, colour, and the small choices that make every photo work.

  • 5 outfit archetypes with formulas, colours, and key pieces
  • What to avoid (patterns, fabrics, fits that don't photograph well)
  • How clothing actually behaves on camera
  • Industry-specific styling notes
  • The three rules of photoshoot styling
11 pages · PDF$15 CAD
$12 CAD
👫N° 02 / Style Guide · 8 pages

Couples & Group Session Styling

How to coordinate outfits when there's more than one person in the frame — without looking like a catalogue or a school photo.

  • The 3-2-1 colour coordination rule
  • 5 ready-to-copy couple colour palettes
  • Complementary vs. analogous palette guidance
  • Formality matching for mixed groups
  • What couples and groups should never wear together
8 pages · PDF$12 CAD
$19 CAD
◈N° 03 / Brand Guide · 10 pages

The Personal Brand Photo Toolkit

How to deploy your photos across every platform — LinkedIn, Instagram, your website, email — for maximum impact.

  • Platform-by-platform dimensions and crop specs
  • Shot list planner (what to ask your photographer for)
  • Deployment checklist for after the session
  • The Golden Rule of brand consistency
  • Hero, about, social, and signature framing guidance
10 pages · PDF$19 CAD
★ Free for everyone

Looking for free resources?

Wardrobe guides, location tips, posing tips, and prep checklists — no purchase needed. Same energy, smaller scope.

Colour Guide LinkedIn Checklist Location Guide Posing Masterclass Headshot Audit
✦ Custom & commissions

Want a custom guide?

Need something specific to your shoot, brand, or business? DM @shotbysheldonn on Instagram and we'll scope it together.

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★ Ready when you are

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worth holding onto.

Book directly through Cal — or DM @shotbysheldonn on Instagram first if you'd rather chat through the vision before locking a date.

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